Data Description Inc.
Software Publishing: Data Analysis, Multimedia Courseware
- Fundraising Analytics
Data Description Inc. creates, sells, and supports effective data exploration and visualization solutions that help solve business, engineering, and scientific problems. The company also produces, sells, and supports content-rich multimedia training products based on its MediaDX author and viewer technology. Data Description Inc. has been creating and selling innovative products for more than 25 years. The company has recently focused its data analytics resources toward building predictive models for higher education and nonprofit fundraising organizations. The models help organizations determine which alumni and donors are most likely to give to the institution. The multimedia courseware unit of the business has expanded into the medical education training course market.
The company’s founder is a Cornell faculty member in the Department of Statistical Sciences. The president graduated from the Johnson Graduate School of Management. Data Description hires Cornell graduates and has partnered with Cornell faculty on the development of multimedia courseware products.