- Marketing information and data
Claritas Inc. is the preeminent source of accurate, up-to-date demographic data and target marketing research information related to consumer behavior and spending, within any specific geographic market area in the United States. Claritas’ software, target marketing research, and customer and market analysis services are aimed at reducing the cost of customer acquisition and growing customer value.
A Cornell graduate founded Claritas. The company’s staff lectures for the Cornell Program in Real Estate and the Johnson Graduate School of Management on a regular basis.